Jabi.
If you don't know it, you're not alone. It sits quietly in the Besut and Setiu corridor of Terengganu — paddy fields, palm estates, rubber smallholdings, goat farms, and houses that have been in the same families for three and four generations.
It is not famous. It does not need to be.
What it has — what most Malaysian kampungs have — is two things that don't run dry:
The people. And the land.
The people are connected in ways that most cities have forgotten. Cousins who are neighbours. Uncles who share a well. Families whose land titles trace back to the same tok nenek. When someone dies, the whole kampung shows up. When someone gets married, half the district is invited.
The land is real and old and documented — titles, lots, hectares — but most of it lives in filing cabinets and memory, not in any system that can be searched, shared, or understood at a glance.
We think that's worth changing.
How it started
This platform didn't start with a grand plan.
It started with a goat.
One family in Jabi was managing a small herd and a few palm estate plots and realised there was no simple tool built for how Malaysian smallholders actually work — in ringgit, in kg, in real breeds, in real seasons like Aidiladha and Aqiqah.
So we built one.
Then we added the land records. Then the family tree — the silsilah — because we realised that in a kampung, you can't understand the land without understanding the people who hold it. Then the marketplace. Then a live goat price index — the GTE/MYR — because there was no transparent reference price for live goats in Malaysia, and there should be.
One thing led to another, the way things do when you're solving real problems for real people you know.
It started with one family. Now a second household — cousins, same tree, their own land — is coming online. This page exists because we think it shouldn't stop there.
We are building on four things.
Roots
The People
The Silsilah is the heart of Jabi Ops.
It is a living genealogical map of the community — who is connected to whom, across generations, in the detailed kinship language that Malay families actually use. Not just "relative." Pak cik or mak cik. Sepupu darjah dua. Ipar duai. Biras.
102 real people are in the tree today. Births, marriages, the ones who have passed. The ones whose exact birth year nobody remembers, entered as stubs so the structure is never broken.
The Silsilah is not a side feature. It is the foundation everything else plugs into — because in a kampung, identity is relationship. You are not just a name. You are somebody's child, somebody's cousin, somebody's neighbour.
No government database captures this. No generic app comes close. It has to be built from trust, locally, by people who are already part of the graph.
That is our unfair advantage. And it belongs to Jabi.
Land
The Agro
Every property the family manages is digitised — palm oil blocks, goat farms, idle land, residential lots, orchards.
Each one has a title reference, a GPS coordinate, a co-ownership record, a monthly ledger of income and expense, and a running balance. The platform knows which block was harvested last week, what the weighbridge ticket said, and what the CPO rate was that day.
A real wasiat — an Islamic inheritance document covering 21 properties worth approximately RM 2.86 million — has been entered into the system. Every property, every co-owner, every heir, visible in one place for the first time. (Automatic faraid calculation — the Islamic inheritance shares — is on the roadmap, not yet built.)
This is what it means to digitise land for a Malaysian family. Not GPS coordinates on a map. The full picture — who owns what, with whom, and what it produces.
Trade
The Marketplace
Goatee is our public marketplace for live goats — browse by breed, age, and price, and contact the farm directly on WhatsApp. No middleman. No commission. Just transparent information.
The GTE/MYR index sits above the listings — a daily reference price per kilogram of live goat, computed from real network sales, broken down by breed. Boer. Kacang. Jamnapari. Think of it like a commodity spot price, but for kambing.
There is no equivalent in Malaysia. Official figures are weekly aggregates at best — nothing gives you a real-time, breed-specific, transaction-backed price. So we built it.
As more farms join, the index becomes more accurate. As the index becomes more accurate, buyers and sellers trust it more. That's the flywheel.
Goats are the start. FFB, produce, crafts, and services are ahead.
Rails
The Infrastructure
Every piece of the above runs on a shared digital infrastructure:
One login. Mobile-first. Role-based access — family admins, field operators, viewers. Postgres row-level security that scales from one family to one thousand households without a rewrite.
It is already multi-tenant by design, because we always knew this couldn't stay with one family.
The rails are ready. We are laying them one household at a time.
Why this could actually work
Most "smart village" efforts fail.
They fail because they start with an app — a beautiful app, often, built by consultants who visited the village twice — and no data, no trust, and no social graph to build on. The app launches. Nobody uses it. The grant money is spent. The village goes back to WhatsApp groups and filing cabinets.
We started backwards, in the right way.
We started with real data — a real family's real assets, real animals, real genealogy. We started with trust — because we are the village, not visitors to it. We started with the social graph — because the Silsilah is the village.
Estonia built a digital nation on a citizen registry and an identity layer. Then they added services. It took twenty years and it worked.
We are not Estonia. Jabi is not a nation.
But the principle is the same: start with identity and assets, then layer services on top. Don't start with services and hope the identity follows. It never does.
The Silsilah is our registry.
The land records are our assets.
The marketplace is our first service.
The sequence is right. The data is real. The trust is earned.
What's coming
We are one developer, bootstrapped, building in the margins of a day job. The vision is large. The roadmap is honest.
What's next, in rough order:
- Wasiat & Faraid Planning — a tool that takes a family’s assets and heirs, applies faraid (Islamic inheritance law), and produces a clear distribution table. Something that should exist for every Muslim family in Malaysia and currently requires a lawyer and weeks of waiting.
- Second and third family onboarding — guided setup, branch-level privacy, cross-family tree merging with consent. The village tree grows one household at a time.
- Village directory — an opt-in public profile per household. Name, location, what you farm or produce, how to reach you. A kampung phonebook, but alive.
- Kariah & Khairat — mutual aid coordination. When someone passes, the khairat kematian fund activates. Contributions tracked, families notified, logistics coordinated — without seventeen WhatsApp groups.
- Cooperative marketplace — group buying of fertiliser, animal feed, equipment. One order, one price, shared logistics. The kind of scale that only works when you coordinate.
- MCMC Smart Kampung pilot — when enough households are on the platform, the data makes the case for government co-investment. We are building the evidence.
None of this requires a rewrite. The architecture already supports it.
The bet
The running joke in the family is that Jabi is "the Middle East, without the oil."
The wealth is in the land and the people. It just hasn't been organised.
We think it can be. We think a kampung can have a digital backbone as strong as any city, built not by a ministry but by the people who actually live there. We think the genealogical graph of a community is one of the most valuable assets it can have — and one of the most undervalued.
We are building that graph. We are digitising those assets. We are opening the marketplace.
The rest follows.
Dari Jabi?
Are you from Jabi?
Your family might already be in the tree. Come and see. We're opening to Jabi households — one family at a time.
Hubungi Kami / Get in TouchDari kampung lain?
From another village?
We think every kampung deserves this. We'd like to bring Jabi Ops to more communities — if you're working on something similar, let's talk.
Bincang Dengan Kami / Let's TalkRancang untuk singgah di Jabi? Ada tempat untuk rehat — Gaiatimur Homestay.
Jabi Ops is built by a family from Jabi, Terengganu, for the community it comes from.
This is not a government project. It is not funded by a grant. It is just someone who thought the village deserved better tools, and started building.
Version 2.0 · May 2026 · jabi.my