About
From a family's farms to a digital village.
Jabi Ops started as the operations layer that keeps our family's farms and estates running without a binder full of spreadsheets. It's growing into something bigger: the digital backbone for our whole hometown — built on our people and our land.
Why we built this
The family business grew in the way most Malaysian family businesses do — one grandparent's goat herd became a son's small palm block became an in-law's idle parcel waiting on a soil report. Each property had its own notebook, its own WhatsApp group, and its own way of counting things. When it came time to ask simple questions across them — "how much did we spend on fertiliser this quarter?", "what's the buck-to-doe ratio across all farms?", "how many tonnes of FFB did Kuala Kubang deliver last month?" — there was no shared answer. Just three different stories.
Jabi Ops is the platform we wished we had: one log-in for the whole portfolio, mobile-first because the work happens in the field, and structured enough that the next generation can pick up the keys without learning anyone's personal shorthand.
It starts with the people
Before the farms and the estates, there's the family itself. Silsilah maps every name, union, and generation as a living registry — the social fabric the whole platform is built on, and the thing that makes this a village platform rather than just farm software. Lineage gets preserved for the next generation, and every future service we add plugs into the same family graph.
What it covers
The family (Silsilah)
A living family tree — names, unions, generations, and each member's own branch to tend. The registry the platform is built on.
Goat farms
Powered by Goatee.OS — health, breeding, lineage, QR ear-tags, and a public marketplace.
Palm estates
Blocks, harvest rounds, weighbridge deliveries, CPO rate tracking, and a per-estate ledger.
Idle land
Title records, GPS, conversion pipeline status — from raw parcel to productive estate.
The GTE/MYR index
GTE — "Goat Trade Equivalent" — is a daily reference price per kg of live goat, computed from real sales recorded on the Goatee marketplace. Think of it as a Brent crude for the goat market: a transparent, network-driven benchmark that smallholders and buyers can quote.
The index is published on the marketplace homepage as a candlestick chart, with sub-rates broken out by major breed (Boer, Jamnapari, Kacang, and crosses). When enough listings are live, we also publish an ask-side spread so buyers can see where the market is leaning before they message a farm.
We built the index because the alternative — guessing at "market price" from WhatsApp rumours — wasn't working for anyone. If you'd like to see the live chart, head to the Goatee marketplace.
Where this is going
We're honest about where we are. Today, the platform runs our family — the estates, the herds, and the Silsilah tree are live and in daily use. That's Phase 1, and it's real.
Next, we open up to Jabi household by household: more families on the tree, more farms on the platform, the same shared way of counting things — so the village starts coming online together rather than one notebook at a time.
The vision is a digital village: identity, commerce, services, and data working as one — a hometown that runs like a small nation, built on the two things that don't run dry, our people and our land. We're dreaming big on purpose. Some of this is shipped, some of it is still ahead — and we'd rather say so than pretend.
Who runs it
Jabi Ops is built and operated by the family. Access is invite-only today — admins are family members; curators tend the family tree; operators are trusted field staff with scoped permissions on the properties they cover. It's designed to open up to the village over time, household by household. The Goatee marketplace, meanwhile, is already open to the public — anyone can browse listings and message farms directly.
Get in touch
For marketplace questions, message the farm directly on WhatsApp from the listing. For everything else — operator access, partnerships, or just to say hello — reach the family below.